Why You’re Struggling to Build a Side Hustle as a Mom and What to Do About It

If you’re a mom over 40 trying to build a business, it can feel like you’re juggling two full-time jobs. You want to create income, freedom, and purpose — but between family, responsibilities, and everything else, your energy is stretched thin. You’re not alone in this.

I’ve been there, trying to squeeze in business tasks between school drop-offs, laundry, and late-night emails, feeling like there was never enough time to focus on what really mattered. I used to spend hours doing “busy work,” without realizing I was avoiding the real, money-making activities that could move my business forward.

The truth? You’re not failing. You just need a new framework. In this post, we’ll look at why your side hustle might not be gaining traction yet, and how to fix it with structure, focus, and a few smart tools.

REASON #1 – You’re Trying to Do Everything at Once

Between motherhood and entrepreneurship, it’s easy to feel like you’re being pulled in a hundred directions. You start your day with the best intentions — but by the time everyone else’s needs are met, your business has slipped to the bottom of the list.

The problem isn’t lack of discipline — it’s trying to do too much. Multitasking might make you feel productive, but it actually fragments your focus and drains your energy.

True balance isn’t about doing everything at once — it’s about doing the right things at the right time. Try dedicating short, focused blocks to one task instead of switching constantly.

And if you’re craving more structure and flow, my Miracle Month Planner - it’s free! - can help you reset your routines and create space for meaningful progress every day.

REASON #2 – You’re Operating Without a Clear System

When I first started my business, I didn’t have any systems in place. I was jumping between ideas, projects, and platforms without direction and I couldn’t understand why my results weren’t consistent. It wasn’t until I began building workflows that things started to shift.

Without systems, you end up spending your days reacting instead of leading. Systems are the backbone of consistency, they free you from chaos and help you prioritize what truly moves the needle.

If you’re ready to streamline your business, here are some tools to try:

• Notion, Trello, or Asana for organizing ideas, content calendars, and project workflows.

• Use one as your business command center — personally, I love Notion for keeping everything in one place: goals, plans, and progress.

Remember, systems don’t limit creativity — they create space for it.

REASON #3 – You’re Stuck in “Learning Mode” Instead of “Action Mode”

It’s so tempting to keep researching, planning, and watching tutorials instead of actually doing the work. I used to convince myself I needed to “learn one more thing” before taking action — but that’s just another form of procrastination.

The truth is, clarity comes from doing, not just consuming. You’ll never feel 100% ready, and that’s okay. Every step you take — even the imperfect ones — brings you closer to the business you want to build.

I’m documenting this very process myself — sharing the journey on YouTube as I grow (soon ot be launched - I’m nervous), experiment, and refine my own systems. Progress is messy, but it’s powerful when you keep showing up.

REASON #4 – You’re Ignoring the Power of Habits and Routine

Consistency doesn’t come from motivation — it comes from habits. Without daily structure, it’s easy to fall into chaos or lose sight of your goals.

Start simple: a morning ritual, a 10-minute planning session, or a quick review of your priorities before bed. Small steps compound faster than you think.

My Miracle Month Planner was created for exactly this — to help you build daily consistency, reconnect with your goals, and make progress even when life feels busy.

WHAT TO DO INSTEAD

Let’s flip those struggles into strengths:

• Simplify → Focus on one project at a time.

• Systemize → Use tools to organize your workflow.

• Shift → Trade perfection for consistent progress.

• Structure → Build small habits that keep you moving.

You don’t need endless hours or viral success to grow your side hustle — just structure, clarity, and commitment to small daily actions.

Motherhood and entrepreneurship aren’t at odds — they’re two sides of the same coin. Both require patience, creativity, and resilience.

You already have everything it takes to build a sustainable side hustle; now it’s about channeling that energy into systems that work for you.

If you’re ready to bring order to the chaos and start seeing results, this is your moment.

Ready to finally bring your ideas to life and make your side hustle work for your life — not the other way around? Download my free Miracle Month Planner!