Why I Switched From Mailchimp to Flodesk (and Why Women Over 40 Should Too)
Mailchimp drained my time and energy. Flodesk gave me simplicity, beauty, and a system that actually grows income. If you want email marketing without tech headaches, this switch changes everything.
You and I are probably cut from the same cloth.
You’re not afraid of hard work — you’ve lived through kids, career changes, heartbreak, reinventions, and a thousand unexpected curveballs — but you are tired of tools that make your life harder.
That was me with Mailchimp.
For years, I forced myself to “figure it out.” Each update, each new pricing tier, each confusing tag… it just added more mental load to a plate that was already overflowing.
So when women tell me:
“Céline, I feel too old for all this tech. I just want something simple.
I get it.
And this is the exact reason I switched to Flodesk — a tool built for women who want to grow their income without needing a marketing degree or a full-time tech assistant.
The Myth That Kept Me Stuck
For too long, I believed the lie:
“Real email marketing has to be complicated.”
But complicated tools don’t make you successful. Systems do.
And when I started working on my business with The Reinvention System, I realized Mailchimp wasn’t helping me grow — it was slowing me down.
What Finally Broke Me (The Moment I Switched)
One morning, I opened Mailchimp to send a simple email.
Just ONE email.
I spent:
20 minutes hunting for a template
15 minutes fixing spacing
10 minutes troubleshooting tags
and another 20 minutes praying it didn’t break my formatting
I closed the laptop and said: “There has to be an easier way.”
That afternoon, I opened Flodesk.
The difference? Immediate relief.
Like someone took the weight off my shoulders. And from that day on… I never looked back.
What Is Flodesk?
Flodesk is an email marketing platform designed to help small business owners create beautiful emails, automate their sales, and grow their audience — without tech overwhelm.
Why I Switched From Mailchimp to Flodesk (The 3 Real Reasons)
1. I Wanted a Simple System — Not a Spreadsheet of Tags
Mailchimp made me feel like I needed a certification to send an email.
Flodesk? Clear. Human. Segmented in seconds — no “tag chaos.”
The Flodesk community love it because:
You can segment your audience with one click
You can send targeted emails without headaches
You can finally stop second-guessing every step
This alone saved me HOURS a week.
Hours I used to grow my income — not manage software.
2. One Price. Unlimited Growth. No Anxiety.
Mailchimp punished me for growing. Every milestone meant paying more.
Flodesk? Simple, transparent pricing that grows with you.
You see exactly how pricing scales as your audience grows, and you’re notified when you’re approaching your subscriber limit — so you can plan ahead with zero anxiety. Flodesk will only adjust your tier if it’s actually needed.
This matters if you’re rebuilding your life and income. You shouldn’t fear success.
✔ “transparent pricing that scales with your active subscriber count”
✔ “no hidden fees, no surprises”
✔ “only pay for what you use”
✔ “Get 25% off your first year with my link!” —> Sign up here TODAY!
3. Beautiful, On-Brand Emails That Build Trust (and Sales)
My Flodesk emails look like ME. Warm. Clean. Intentional. And beautiful ;)
Not cookie-cutter.
The templates? Stunning AND strategic. Designed to convert — not just look pretty.
With Mailchimp, I felt embarrassed.
With Flodesk, I feel proud.
And when you feel proud of your content, you show up more — which means your audience trusts you more.
Trust → income. Always.
3-Step Plan to Switch Today
1. Start Your Flodesk Account
If you want the simplest, most beautiful way to grow your email list (without the tech headaches), this is your moment.
2. Move Your Existing List
Flodesk walks you through it.
Most women tell me: “I can’t believe it was that easy.”
3. Build Your First Automated Welcome Sequence
Use a template.
Add your brand.
Connect it to your lead magnet.
You’re done.
If You Feel Behind… You’re Not.
Most people say: “I should’ve started sooner.” No. You start when you’re ready. And when you have the right tools, you move faster with less stress.
Flodesk is one of those tools.